The Power of Video and AI in Real Estate: A Conversation with Phil Piszczako
In today's insightful episode, host Aaron Masliansky brings you a deep dive into the world of real estate videography with special guest Phil Piszczako. As the seasoned videographer for Dream Town, Phil has a wealth of experience and insights to share. They discuss the importance of video in the industry, how it's rapidly evolving, and how AI is disrupting traditional practices and creating new opportunities.
Introduction: In today's insightful episode, host Aaron Masliansky brings you a deep dive into the world of real estate videography with special guest Phil Piszczako. As the seasoned videographer for Dream Town, Phil has a wealth of experience and insights to share. They discuss the importance of video in the industry, how it's rapidly evolving, and how AI is disrupting traditional practices and creating new opportunities.
Episode Summary: Aaron and Phil touch on various aspects of real estate videography, starting with the power of storytelling through video to demonstrate long-lasting generational value. Phil shares his unique perspective on how emotion can be harnessed in videos and the importance of differentiating content in a saturated market.
He delves into the technique of highlighting key features of a property to create engaging and cinematic videos, emphasizing the role of the realtor as the brand. They also discuss the balance between creating catchy content without sounding overly promotional.
Phil speaks candidly about his business, which is centered on video production for realtors. He shares insights into his course "Video for Realtors Made Easy," which he designed to empower realtors with the know-how to leverage video content effectively.
The discussion takes an exciting turn as they explore the future of the industry, with Phil highlighting the transformative role of AI in areas such as language translation for improved client communication. Phil reveals his embrace of AI, mentioning that his entire website is AI-generated.
Key Quotes from the Episode:
Phil Piszczako:
"You really did. And it's easier to tap into that if you can tell something that has long-lasting value with like generations..."
"Tapping into people's emotions in a way that's you're not supposed to think that way... It gave me a perspective and I think a skill to look at things a little differently."
"If you can make a cinematic video...that's how you tell the story. You find the key features of the house and you highlight 'em first basically."
"You are the brand. You can come in and you can bring the brand to the video by talking in the video..."
"So it's mainly about catching interest, that it's hard to not sound infomercially..."
"It all starts with the brand. Video brand is a whole different story. It's about figuring out what your voice is..."
"Tony B's entertainment, he's entertaining me. That's the value. So what I would suggest, and I can. Guarantee. This is how he did it, is when you figure out which one of the ways you're bringing value, let's say it's humor with entertainment like Tony B, I bet you Tony B is a funny guy in a regular life. So what you want to do is just take you and amplify you by 10."
"my main business is video of any kind for realtors...we created video for realtors made easy...I'm starting to put my face to it a little bit..."
"An agent is having an email issue with a client who doesn't speak English. And I just went, have AI translate that email for you and send it back."
"My whole website is AI generated."
Phil's Contact Information:
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